Content Creation – Stories Rule
By Deb
It’s in our blood – an attraction to, and fascination with, stories. Whether it’s to validate our own lives or actions, to satisfy our curiosity, to gloat over another’s misfortunes, to be deliciously frightened, to be able to pass information on (gossip?), or to be inspired, we human beings love listening to or reading stories.
So it should be no surprise that telling a story will help our copy have the most impact. It will draw us in from the beginning. We needn’t begin with “Once upon a time” to hook our readers. A conversational tone like this can get a reader’s attention:
The other day I was in line at a fast food restaurant and every single person ahead of me bought the super-duper size meal. I know what you’re thinking, but no, they were not all super-size body shapes. Tell me – exactly when did “big of everything” become a necessity?
Whether you’re writing fiction or non-fiction, our stories should convey universal truths that go beyond barriers of age, gender, culture and even time. Stories put a human face (unless you’re writing about non-humanoid species) on a place, a situation, a theme, a cause — whatever subtext you have crafted. It’s the people and their responses to what happens in their lives that will hold your readers’ interest and make an emotional impact on them.
