In my last post I blogged about a, shall we say, “interesting” encounter with big-name Internet marketer Joel Comm. I could have commented heatedly and maybe felt better for awhile, but as the day progressed the discussion at Lynn Terry’s blog continued, and I couldn’t just ignore the conversation. Something needed to be done or else all our commenting would be so much search engine fodder and nothing more. My hope in addressing Joel directly was primarily to summarize the issues, clarify the consensual feelings and hopefully get through to him, so that he would listen and actually “hear” what we were saying to him.
Well, the result has been nothing short of mind-blowing. Not only did Joel hear me, he responded publicly, then took action and made changes to his sales AND shopping cart pages that reflected the suggestions I made, as well as addressing issues on how people read (or don’t read) sales pages. He even created an apology page at http://www.adsense-secrets.com/apology.html and, as if quoting my comment were not enough, he solicited an “after” comment once he’d made the changes and run them by me.
Whew! Talk about my getting a point across! And it happened because I took the time to clarify my thoughts. I spent over two hours working on my comment, editing, tweaking, rewording (lots of rewording) until my words said what I meant in the tone I was going for. It’s amazing how many paragraphs I cut. (I edited in MS Word. I LOVE cutting and pasting in a word processor! I always hated typing on a typewriter. Give me my computer any day over the top-of-the-line typewriters in their hey-day.)
This discussion isn’t over yet, since it includes the issue of forced continuity. It’s an old business model that is used especially on infomercials today to create continued revenue for the sellers beyond the one-time purchase. Internet marketers are starting to use it, and some have taken to camouflaging the ongoing subscription you’re getting yourself into when you purchase a low-cost product. Print newsletters with hefty monthly fees are usually the culprits.
To Joel’s credit, his newsletter is only $29.95 after the first free issue. Other marketers don’t even blink an eye when charging $79 or even $97. A month! They all say they’re providing value. They all say that if we apply just one or two of the principles and methods outlined in each issue, we’ll make back the cost of our subscription. Maybe. But the point is, why must we be forced into a subscription program we don’t even want, then bear all the responsibility for canceling if we don’t want to continue? It’s a business model that is only beneficial to the seller.
Don’t get me wrong. Automated billing is great. Being forced into an automated billing program because you want to buy something else is a predatory practice, IMHO. What’s worse is when you don’t even KNOW you’ve committed to a forced continuity program. That’s why I love what Joel did in the new version of his sales letter for Adsense Secrets 4.0. If you have a website or blog and want to know how to monetize it best, then this $9.95 ebook (no, you don’t have to get the newsletter now) is for you. Joel really is the go-to guy on Adsense. Even if you don’t want to buy, you should check out his new sales page. He makes it clear, even if you skim all the way to the bottom, that a decision must be made about his newsletter. The buttons are clear, the BUY NOW links take you to the bottom of the page, not directly to the shopping cart. In this way he ensures skimmers see there are two links to choose from. Here’s the link to check it out again: Adsense Secrets 4.0