« Story Ideas – Online Idea Generators | BLOG HOME | Story Ideas – Beginning With… »
Online Book Promotion Needs This
By Deb Gallardo
When Oprah closed her famous “Book Club,” people didn’t stop reading, but we lost a premier go-to place for getting inside author’s heads and lives and into the behind-the-scenes of a book. This article from WIRED should cause a giant, cosmic gong to sound in any author’s ear who wants a book promoted. Read on.
…while Oprah might have closed her club, the Internet can and already does to some extent spread that work of sorting, evaluating and recommending among hundreds, maybe thousands, of volunteers.
“Perhaps online sites don’t have Oprah’s cachet or charisma, but they can provide a welcoming environment for many kinds of readers,” Long said.
For alternatives to be successful, they must understand that book club members are not just consuming books.
“Reading groups are engaging in a productive dialogue with books and each other that enables them to rethink and re-envision who they are in the contexts of their ongoing personal and social lives,” Long said.
And that goes far in explaining why Oprah’s recommendations pulled so much weight.
“She took you into the lives of authors and made the reader a part of that original experience,” said Terrence Cheng, author of Sons of Heaven. “Sites need to mimic that experience by offering exclusive content and insight into the creation of literature, through personal essays and photos, audio and video content, message boards, chat forums, etc.”
Readers need what Oprah gave them, Cheng said: a personal experience with the book rather than a marketing pitch. Read entire article
Related Posts
- Creative Writing – - Author and Publish Your Book, a How-To
- Online Promotion – Get This Right to Succeed
- Creative Writing – - Should You License Your Work?
- What Else I’m Working On
- Bloggers Be Brave – - You can change your sidebar’s width!
No Comments »